For the past 10+ years, I have developed my skill set to create compelling narratives in high-stakes, resource-constrained environments. Every piece of content serves dual pruposes: building authentic emotional connections while delivering measurable business outcomes. I thrive in the space where passionate communities meet mainstream audiences, crafting stories that appeal to both.
Brand Storytelling in Competitive Environments - crafting narratives that resonate with passionate audiences in a crowded landscape. Cutting through competitive markets while maintaining authentic connections.
Performance-Driven Content - developing work with measurable goals: drives sales, boost traffic and increase engagement. Content that meets multi-platform needs across social, digital, and print.
Understanding Passionate Subcultures - speaking authentically to dedicated communities without alienating broader audiences.
Collaboration with Diverse Stakeholders - managing input across internal teams and external partners. Aligning creative vision across competing priorities.
Some Kind Words
“When Shane took charge of the creative elements of Denver Pioneers athletics, the game changed. His vision for what was possible and his dedication to making it happen elevated everything about the DU experience, from photos and videos to graphics and the entire feel of the Pioneers brand. The university’s presence grew exponentially from the moment Shane put his stamp on the work, and the standard of content has continued to climb with his evolution...”
“I had the pleasure of working with Shane at the University of Denver, where he was not only an incredibly talented videographer but also a key strategic thinker. He consistently went above and beyond to position the department for success, always with a clear understanding of the bigger picture. Shane’s grasp of branding and the elements that drive a successful sports program from a marketing perspective set his work apart. As a leader, he’s both purposeful and supportive — creating space for others to grow while holding high standards. A true asset to any team.”
“Where do I begin – His quality of work speaks for itself, but the passion he puts into each project is what makes the final product. He can turn even the smallest of ideas into a story that any business or individual can use to effectively promote themselves, or simply share their story. It is an honor to have worked on so many impactful projects at the University of Denver with Shane. He has made us better.”
What I do
Creative Direction
Muti-Platform Content Strategy
Brand Storytelling
Campaign Development
Brand Guidelines Development
Production Development & Management
Cross Functional Collaboration
Content Performance Analytics
Vendor/Partner Management
Motion Graphics & Animation
Adobe Premiere
Adobe After Effects
Adobe Photoshop