Vibram Social Content

Project Title: Vibram Outdoor Lifestyle Content – Leadville, CO Shoot

Client: Vibram
Role: Videographer, Creative Producer
Project Type: Social Media Campaign – Video & Photo Content

Overview:
In partnership with Vibram, this project focused on producing a library of social media-ready visual content to highlight the brand’s rugged outdoor performance and lifestyle appeal. Shot on location in the high-altitude terrain of Leadville, Colorado, the project delivered authentic, adventure-driven visuals that aligned with Vibram’s brand identity and seasonal marketing goals.

Execution:
Working alongside photographer Ben Ford, we executed a two-day shoot across several remote outdoor locations. I was responsible for directing and capturing video content while Ben led on photography, model coordination, and location scouting. Prior to production, I developed and delivered the initial project brief to Vibram, outlining the creative approach, location suggestions, deliverables, and brand alignment. The shoot emphasized dynamic movement, product-in-use, and the natural beauty of Colorado’s alpine environment.

Deliverables:

• A series of short-form videos optimized for Instagram and TikTok

• B-roll footage for Vibram’s internal library and future use

• Complementary photo and video content for a cohesive campaign rollout