Denver Athletics Graphic Design Package

Project: Annual Visual Identity and Design

Client: University of Denver Athletics
Role: Art Director, Graphic Designer

Overview: Each season, the University of Denver Athletics visual identity is refreshed through an annual graphics system built specifically for the Denver Pioneers. The campaign develops a cohesive look and feel that carries across all social media channels, from game-day posts to announcements and promotional content. Provding the communications staff a ready-to-deploy visual toolkit that's consistent, on-brand, and built for their workflow.

Execution: The project begins with collaborative meetings alongside the Denver Athletics communications staff to align on creative direction and practical usability. From those sessions, a full graphics package is designed and organized into templates the communications team can operate independently. Art direction and campaign guidance is provided to ensure the staff understands the system and can apply it confidently and consistently throughout the season.

Deliverables:

• 20+ customizable social media templates

• Original Photoshop source files

• JPG reference files for each template

• Creative direction and campaign guidance for communications staff