Denver White Screen Photos

Project Title: Denver White Screen Photos

Client: University of Denver Athletics
Role: Director
Project Type: Website, Social Media, and Graphics Photos

Overview:
As Creative Director for Denver Pioneers Athletics, I identified a critical gap in our visual content library and spearheaded a comprehensive white screen photography initiative to elevate our brand presence across all digital and promotional platforms. I recognized that our existing photography assets were insufficient to meet the diverse needs of our digital platforms, social media channels, and graphic design requirements. To effectively showcase our student-athletes and maintain a cohesive, professional brand identity, we needed a systematic approach to creating high-quality, versatile imagery.

Execution:
I developed and presented a strategic proposal to athletics administration, outlining the equipment needs and long-term value of investing in professional white screen photography capabilities. The shoots encompassed a diverse range of imagery to support various use cases:

• Portrait Photography – Clean, professional headshots for roster pages and official communications

• Intense & Focused Poses – Dynamic, athletic shots capturing the competitive spirit of our student-athletes

• Personality-Driven Content – Light-hearted, authentic moments that humanize our athletes and connect with audiences

The resulting photography library now serves multiple critical functions:

• Website content and athlete profiles

• Social media campaigns and announcements

• Graphic design assets for promotional materials

• Media day coverage

• Recruiting materials and presentations