Denver Hockey Goal Motion Graphics

Project Title: Goal Motion Graphics

Client: University of Denver Men’s Hockey
Role: Motion Graphics Editor
Project Type: In-Arena Entertainment

Overview:
Designed an all-board motion graphics package that activates across the entire rink when the Denver Pioneers score a goal. The visuals celebrate Colorado's iconic mountainous terrain while matching the high-energy tempo of the team's goal song, creating an immersive arena-wide experience that amplifies fan excitement. Bold, dynamic animations reference Denver's landscape and identity, transforming each goal into a unified sensory moment that connects the team's on-ice success with the region's natural character. The graphics also integrate Toyota sponsorship elements as part of a t-shirt giveaway activation, where shirts are launched into the crowd during the celebration, seamlessly blending brand partnership with fan engagement and on-ice excitement.